Experiential + Branding

Meat consumption will rise by 76% by 2050. We cannot meet this demand without significantly accelerating climate change.
The goal of this food truck experience & brand is to provide a visual understanding of how much meat we should eat for sustainability as well as the delicious possibilities. It also shows how little will eventually be available to us if we don’t start now. This experience exists in large, urban cities where the people living generally do not know where their meat comes from and is often sourced unethically.

Food Truck Design:
The remodeled airstream creates a reflection of the costumer to see themselves go from eating like a giant, to eating sustainably. It also creates a sense of camping and rural life, while existing in cities where meat is often processed and we are unaware where it comes from.


Desktop Homepage 

Narrative visualization