Navan OOH Campaign
TEAM: Komunion Studio, Full Picture Productions, Pascal Kouwenhoven, Mariah Morin, Chris Correa, Luke Georgiou, Kasey Lim, Mariah Morin, Mike Sutphin, Sam Nixxon
After re-branding from TripActions, Navan wanted a bold Out-Of-Home campaign to re-launch their brand and create brand recognition across their markets in the US, UK, and EMEA territories.
In collaboration with FPP we designed a suite of bold, bright, and attention grabbing assets that were used to take over iconic business centers in NYC and London such as Grand Central Terminal and Waterloo station. I was involved in concept ideation and early brainstorming, as well as in creating compositions and organizing assets for the campaign. Using a mix of still and motion assets, we crafted a multi-character story speaking to each segment of the business world from CEO to Travel Manager to Road Warrior Salesperson. The campaign was launched simultaneous to an online paid media campaign that combined generated millions of impressions for the brand and has since become it’s visual calling card.
In collaboration with FPP we designed a suite of bold, bright, and attention grabbing assets that were used to take over iconic business centers in NYC and London such as Grand Central Terminal and Waterloo station. I was involved in concept ideation and early brainstorming, as well as in creating compositions and organizing assets for the campaign. Using a mix of still and motion assets, we crafted a multi-character story speaking to each segment of the business world from CEO to Travel Manager to Road Warrior Salesperson. The campaign was launched simultaneous to an online paid media campaign that combined generated millions of impressions for the brand and has since become it’s visual calling card.
