Honeyland Festival debuted in 2023 in Sugar Land, Texas as a vibrant celebration of Black culture, cuisine, and creativity. The festival brought together leading Black chefs, beverage creators, and artists to honor their impact on American food and culture.

Working within established brand guidelines, I designed visual applications across the festival experience, including stage graphics, packaging, signage, and the Honeyland Passport- a guidebook and interactive scavenger hunt for attendees. Each element was crafted to support Honeyland’s mission: seasoned with soul, elevating the voices and talents shaping today’s culture while inspiring the next generation.